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Case Study 2
Working with an established brand

We have created various design and branding solutions across multiple media platforms for Eden Island, Seychelles.

As an already established brand and a progressively growing property development, Eden Island has an ongoing need for creative media executions as the project expands.

We have taken great care in being consistent and true to the treatment of the established brand elements and to craft design work that fits within the established brand guidelines but also adds a sense of forward momentum to the brand.



Services performed:
- Art direction & concept work
- Creative consulting
- Branding & design
- Digital media / web / cd rom / DVD
- Emailers
- Traditional print: brochures, flyers, magazine ads
- Packaging
- Tradeshow large format displays
- Copywriting
- Corporate clothing
- Corporate newsletters
- Digital desktop calendar
- Animation for screen
- Banner ad campaigns


These banners were created for the Lipton Cup race. They were designed in a generic format so as to ensure further useage at other future events.

The banners have different functions: set one is selling the Eden Island properties itself whereas the other set is purely for brand awareness and promoting the URL.
 
Outdoor display
Concept, copywriting, design & finished art


Paradise At Your Feet.

A full-page magazine advertisement, specifically aimed at selling the exclusive Villa units.

Instead of using the standard approach of showing the building facade of the property, we've chosen instead to sell the context in which the units reside. Selling the view and lifestyle associated with the property.
Property magazine advertisement
Concept, copywriting, design & finished art
Brochures
Print brochures in various languages
Concept, design & finished art
 
DVD / CD promo
Packaging
Concept, design & finished art
 
Film crew T-shirt
Concept, copywriting, design & finished art
Villa interiors box set
Packaging & interior swatches
Concept, design & finished art
This cd rom walkthrough was designed as an introductory piece to guide and familiarise Villa homeowners in the selection of their new home interiors.

Postcards and polaroids were used throughout as interface devices. The cd rom was packaged alongside the actual Villa interior swatch options available to the homeowners.

Three themed options of interiors are presented: Granite, Coral and Pearl.
Villa interiors cd rom
Interactive walkthrough
Concept, animation, design
VMA website
Website
Interface design
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View site
Monthly desktop
Concept, design
Emailers
Design & layout
Monthly VMA corporate newsletter
Design & layout
3D TV advertisement
Displayed at Gauteng & Cape Town airports for the duration of the 2010 Soccer World Cup.
Concept, Design & Art Direction

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Two selling angles were used with this banner campaign: the first using a Lifestyle approach in copy and design whereas the second is aimed at the Investment / business sector.
Banner advertisements
Flash banners
Concept, design, animation
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