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Case Study 4
Recreating a brand

Singer/songwriter Luna Paige came to us for the recreation of her brand.

She has been a performing and recording musician for the past 10 years. Coming from a background in psychology and social work, she wanted elements of this to be present in her new branding - as a lot of her songs deal with social issues and the intricasies of interpersonal relationships. She also wanted to have a sense of playfulness and creative wonder to her brand.

As a result we used rorschach style inkblots and scribbly drawings implemented in free association techniques in psychology, coupled with photography, to create a unique visual identity for her.



Services performed:
- Art direction & concept work
- Creative consulting
- Branding, corporate identity, logo design
- Traditional print
- Packaging
- Illustration
- Digital media / web
- Animation
- Photography

The logo has a contemporary yet classical elegant feel to it, which echoes Luna's music. The unusual ranging of text to the right, hints at her quirky nature and playfulness and gives the logo forward momentum.

Logo
Concept, design
CD sleeve art / packaging
Concept, design, illustration, photography
 
Photography
Album art & press release photos for Wonderful Life
Photography, concept, styling, wardrobe
Promotional print media
Flyers & generic gig poster
Concept, illustration, photography, design
Promo CD singles
Press kit
Concept, illustration, design
 
Website
Flash animation header for website
Concept, illustration, design
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Photography
Press release photos
Photography, concept, styling, wardrobe
Photography
Press release photos
Photography, concept, styling, wardrobe
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